Daniel’s Fish is grateful for the trust that both suppliers and customers place in us, and we use all
personal information given to us. As a customer you have the right to know how we will use this
information, and this policy sets out your rights, the data protection principles we follow, and how
we protect any information that you provide us with.

We will only share information you give us with others in order to fulfil our role in providing a quick
and easy service. They promise never to share information with others (unless we are required to do
so by law). At all times, information will only be used in accordance with this privacy policy.
What this policy covers.

This policy explains how we may use information we collect about you, as well as your rights over
any personal information we hold about you. Please read this policy, together with the Terms and
Conditions carefully as by accessing the website or associated applications you confirm to have
understood and agreed to them.
What personal information we collect about you.

We collect information through e-mail list sign-ups and Daniel’s Fish website forms. We ask your
consent for this, and do this so that we can send marketing information about new products, special
offers or other information which we think subscribers may find interesting.
We may collect the following information:
Contact information including email address and mobile contact number
Demographic information such as postcode

We collect information when you:
visit the site.
register an account on the site.
buy, or attempt to buy, products or services on the site.
contact customer services in any way.

Depending on how you use our services the types of information we collect may include:

Your name
Your email address
Your password
Your location
Your billing address(es)
Your shipping address(es) or the stores(s) where you opt to collect orders
Your phone number(s)
Details about 3rd parties that you share with us such as the name, address and telephone number of
someone you send an order
Information about what you order and when and how you order
Correspondence between you and us
Note: we do not store your payment details.
How and why we use your personal data.

Collecting your personal information helps us to better understand what you need from us.
We only collect the information necessary for us to provide you with our services.
We use your information to:

manage and improve the site.
personalise and provide our services to you
administer and operate your account.
process your orders
tell you about important changes to the site and our services.
understand your shopping behaviour to develop and improve our products and services

Retention of your personal data.

We collect information from everyone who makes a purchase with us. We require this information
because we have a legitimate interest in fulfilling our service to you, and in understanding your
needs. We have a legal obligation to keep this information for 7 years. At the end of each year we
will delete all expired contractual and consenting data.
How we protect your personal data.

In order to prevent unauthorised access or disclosure, we have put in place suitable physical,
electronic and managerial procedures to safeguard and secure the information we collect. We
regularly review our processes to ensure they meet our high standards.
We use Take Payments as our secure online payment gateway. This means we do not store or
process credit card details on any of our own systems as Take Payments process these payments on
our behalf. Take Payments adhere to the strictest levels of fraud screening to make sure the card
details remain secure during the transaction.

We are PCI DSS (Payment Card Industry Data Security Standard) compliant. These are a set of
standards for payment account data security.
Updates to this policy.

We reserve the right to change this policy at any time and will keep it up to date so please visit this
page again to check for the latest version.